BUSINESS

WOMAN SCOTLAND | Magazine

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Aug - Sep 2017

A Scottish teaching business has expanded into the US in order to provide high-quality instruction in TEFL training to meet the demand for American-accented English in key markets, such as China and Spain.

Inverness-based TEFL Org UK, which claims to be the largest and most highly accredited TEFL (teaching English as a foreign language) course provider in the UK, made the move after noticing increased demand from students, particularly those in Asia, for teachers with American accents.

Its response has been to launch a US-English tailored range of courses to cater for this demand.

The online courses will cater for Americans who want to teach English as a foreign language. The company will launch face-to-face courses in 2018 in Boston, New York and Los Angeles.

Jennifer Mackenzie, TEFL Org UK’s director added: “China is our largest market and we’re continually inundated with requests from students for teachers with American accents.

“In South Korea, the American accent is favoured, possibly largely because of the country’s historical and cultural ties with the US and we’ve heard stories of teachers being asked to fake American accents in classrooms before.

“Many teaching job adverts will now ask for American English teachers so it seemed logical to expand our business into the US in order for us to be able to fulfil our students’ needs and help them get the jobs they want.”

“Our U.S online courses are available now and are all entirely tailored to our American students. We are in the process of setting up in-person training courses for January 2018 and would welcome anyone who has a passion for teaching and wants to add another string to their bow.

“Our students’ experiences are really important to us so we ensure that everyone receives the highest standard of TEFL training throughout their transition to becoming an English language teacher; from detailed course content to extensive support from our tutors and team of experts.”

“From 2014 to 2016 alone we saw growth of 66.5 per cent in the number of students and we hope that with our expansion into the US, we will continue to grow and offer the highest quality teaching to all our students around the world.”

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