Why include events in your marketing mix?
Every business seeks to stand out from their competition and BWS live events can help you do just that. Businesses need to seize every opportunity to start a relationship, generate goodwill and earn the trust of prospective buyers. A marketing mix that incorporates event marketing is critical to connecting with as many potential customers as possible.
Events offer a unique opportunity for buyers to interact with solution providers to get a first hand sense of a company’s focus perspective and personality. If most of your company’s marketing and presence is online, hosting events enables your company to make those connections.
The impact of events
BWS live events are memorable and make an impact. BWS live events have the power to create a lasting and powerful positive impression. People can come along to the BWS live events and experience and interact with companies, while your business is participating in the event. Sponsorship is also a great way to network and strengthen your presence in the right market.
The target market
The average number of attendees recorded for each live event is 250 business women. The age range is women starting businesses from age group of 25+. The target market is to an AB1 business market.
Reasons to be an exhibitor
Companies choose to participate in the BWS live event for many reasons, here are a few.
Branding and awareness; align with other brands that are also participating in the BWS live event.
Generating leads; to generate more leads and interact with a group of prospects that already have an interest in who you are and what you do.
Engaging with prospects and existing customers
Educating attendees; people attend BWS live events to network and be inspired and educated.
BOOK A STAND FOR THE BWS LIVE EVENT
Non-member Stand = £375 + vat
Premier / Starter Member Stand = £275 + vat
New Business* Stand = £275 + vat
To buy your stand online, click here. Remember to log in if you are a member to get the member rate. Or call 0141 332 8801 to be invoiced for the stand.
*New Business means companies up to 3 years old – get in touch on 0141 332 8801 if you want to buy your stand online.
Premier membership costs £100 + vat for a year. Starter membership costs £50 + vat for a year. Click here for membership details.
Download our full event information pack.
If you are interested in exhibiting, download our full info pack by clicking here
Email us at firstname.lastname@example.org or call 0141 332 8801 to find out more.
Put your Company on the BWS stage…
Companies choose to sponsor the BWS live event for many reasons, here are a few.
Tell your success story; Provide inspiration to self starters with your top of your field story. We learn from the experiences of others and respect their honesty.
Engage; Women-led businesses contribute more than £5billion towards the Scottish economy. 94,000 women in Scotland are self-employed, and 70,000 women are registered business owners.*
Support; Stage your company as a role model for complementary businesses.
Educate; Our members and supporters respond to our sponsors who offer their help and guidance.
Download our event information pack by clicking here
*Source: Women’s Enterprise Scotland March 2014.