Lucy McNicoll

Regional Director of Sales for the Hilton Franchise Division of Amaris Hospitality. Lucy brings a wealth of knowledge and experience to the judging panel, having spent more than 25 years in the hospitality industry, working for Forte, Marriott, IHG, Apex Hotels and the Principal Hotel Group. Based in Scotland, Lucy has extensive knowledge of both domestic and international markets and specialises in all commercial areas of hotel sales & revenue.