Name: Morag Pavich
Company: Mo’s Cookie Dough
Top Tips for Success
- Do what you love – because you are going to work very hard! It can’t be about the money – for me, it’s about the love of doing something different, making things happen, maybe even making a difference and meeting some amazing people in the process.
- Network – networks like Entrepreneurial spark and (ASB) Association of Scottish Business Women have provided me with so much shared knowledge from businesspeople with similar ambitions.
- Don’t be afraid to be different – creating a product or service that is different means you’ll stand out from the competition and be remembered.
- Do good and be good – Be respectful and helpful as a person and a businesswoman and you will find respect in return. #cookiekindness
- Social media is your friend – we are active on Facebook, Twitter, Instagram and Pinterest and find all four channels invaluable for getting to know our customers and hearing their thoughts and feedback on the product.
Glasgow-based Morag Pavich started her company, Mo’s Cookie Dough out of her kitchen at home. Three years on the brand is winning industry accolades, a Scottish Edge award and gaining listings with major retailers including Whole Foods, Waitrose and Ocado.
Morag, 45 has always been a keen baker and loves baking cookies at home with her three children. Morag spent her childhood in the United States and noticed that the American-style pre-prepared cookie dough she grew up baking with, wasn’t widely available in the UK.
Morag spotted a gap in the market and with support from Scotland Food and Drink and Entrepreneurial Spark, set up her company in March 2013 and created a delicious product range which excited both consumers and retailers alike.
After a good reception from independent retailers in Scotland, the product was soon snapped up by WholeFoods as part of its ongoing commitment to new suppliers. Morag then secured a highly coveted listing with Ocado following a competitive “Apprentice” style pitch-ing process, where she wowed the online retailer’s judging panel, which included Lord Stuart Rose and Michelin Star chef, Tom Kerridge. Most recently, she launched into Waitrose in Scotland and will be announcing another multiple listing this year.
The beauty of Mo’s Cookie Dough is that it allows anyone to make great tasting, quality cookies at home, something that impressed both supermarkets. The product combines the ease and convenience of American style pre-prepared cookie dough without compromising on taste or quality.
Morag said: “There’s a great sense of nostalgia when it comes to home baking and I wanted to create something that brought families together and helped them make memories, but was stress and mess free.”
Mo’s Cookie Dough is easy to work with and quick to prepare – simply slice, pop on a tray and bake in the oven for 10 minutes. This stress-free method lets consumers enjoy the delicious smell and taste of warm freshly baked cookies, delivering perfect results every time without any mess or fuss. The product currently comes in three flavours – chocolate chip, oatmeal and raisin and winter limited edition, gingerbread.
Although inspired by American style products, Mo’s Cookie Dough is a Scottish brand through and through, with the majority of its ingredients including milk, butter, salt and free range eggs all carefully sourced from local suppliers across Scotland. Morag said, “My goal was always to produce something that was made from the same good quality ingredients you could find in your kitchen. So we always use all-natural, quality ingredients, sourced locally where possible.”
It is these quality ingredients that make Mo’s Cookie Dough a convenience product with a difference – validated when both its chocolate chip and oatmeal raisin flavours were awarded Great Taste Awards in 2014.
Morag said: “We’re proud to make a good convenience product – just because our cookies are quick and straightforward to make, doesn’t mean they’re filled with additives. Our all natural ingredients means you can make delicious cookies that look, feel, taste and are made with the same ingredients as if you’d made them from scratch.”
As well as being a unique product for the UK market, Mo’s Cookie Dough is special in its nature as a mission driven business. Having previously worked in the charity sector, Morag was acutely aware of the struggles charities go through to raise funds. Professionally, she had always taken an interest in the different ways brands can help local good causes and when establishing her own company put charity at its heart, with the aim of donating a percentage of profits to local children’s charities.Morag also hopes to announce further children’s charity partnerships later in the year.
2015 is set to be a landmark year for the Glasgow-based brand, part of the growing community of Scottish food and drink brands making an impact in the UK and international markets.
Morag said: “As the brand grows I am focussed on building our reputation and supplier base, getting our cookies into the hands of as many families as possible up and down the UK.”
“I have my eyes firmly set on the future and have great ambitions around growing the brand. We’re at a very exciting time in the brand’s journey and I love getting together with the team and planning our next steps. Mo’s Cookie Dough is still a very young company but we’re really excited about the next chapter.”
The future is certainly looking bright for Morag and her team and with continued product development and a growing network of high-profile stockists, this exciting Scottish brand looks set to only go from strength to strength.
I wanted to create something that brought families together and helped them make memories, but was stress and mess free