Changing the game for Scottish women.
Scotland has a brand new national sports team with a Sky Sports broadcast deal, and there isn’t a football in sight! The Sirens will be competing in the UK wide ten team Vitality Netball Superleague. Based in the £113m Emirates Arena and created through an exciting new long term strategic partnership between Netball Scotland and the University of the West of Scotland (UWS), the Sirens are trailblazing into a new era for women’s sport in the UK. Bringing together a formidable team of top netballing talent from home and abroad, and under the direction of Head Coach, Gail Parata, the Sirens have big ambitions for the season ahead – both on and off the court.
With a slogan of #ChangingTheGame, all athletes and partners are committed to tackling some of the challenges that women and young people are currently faced with, and to using this powerful platform to engage, inspire and empower. As well as striving to compete for the League title from the outset, the Sirens were also established as a move to tackle gender disparity in sport.
Women’s sport currently receives less publicity and less sponsorship than men’s, with only seven per cent of media coverage and 0.4 per cent of total UK sports deals. This lack of support trickles down to young girls and women watching and participating in these sports. Less than 50 per cent of girls aged 11 to 21 feel as though they have the same range of choices as boys when it comes to school sports, and 20 per cent fewer girls participate in sport compared to boys at secondary school. All of which is having a significant impact on female health, wellbeing and self-esteem.
CEO of Netball Scotland Claire Nelson says: “We are acutely aware of some of the appalling statistics that surround female sports and we want to be at the forefront of driving real meaningful change. We believe that the Sirens can provide the platform needed to channel our messages through, inspiring positive action at all levels.”
A sentiment that is echoed by Professor Craig Mahoney, Principal and Vice-Chancellor of UWS, who said: “The Sirens aligns perfectly with our university commitment to excellence, widening access, equality and opportunity. We are delighted to play such an important role in supporting this incredible team of athletes.”
So how can you get involved? Well, for generations men in business have been investing in, and enjoying the hospitality benefits of, the more traditional and male dominated sports. Now it’s time for women to have the opportunity to do the same, so why not come along to the Sirens’ first Superleague game on the 21st of February to show your support, or enquire about partnership opportunities today.
Televised live on Sky Sports Mix from 7pm in the main Emirates Arena, the Sirens promise spectators a launch night to remember. With world class sporting action, family friendly entertainment and even a celeb or two, the Sirens are definitely set to change the game for women’s sport in Scotland!
#WeAreSirens and we’re #ChangingTheGame
Buy tickets and learn more at www.SirensNetball.com (tickets starting from £5)