Grow your Business




Suzie McCafferty, Platinum Wave Franchising

Want to take your business to the next level? Like the idea of having a national or even international presence? Come to this talk and find out how franchising could be the answer.

So, what can franchising help you achieve? Short answer is growth. Franchising can be a great way to grow your business relatively quickly and without as much capital expenditure as traditional expansion i.e. buying new sites and employing great managers and teams.

You’ll also need to prove that your business works of course – you can’t franchise an idea! You’ll also need to demonstrate that it can be replicated in a different location and that your business systems and procedures can be learned by someone else. There’s a lot of things to consider, but there can be a whole lot of upside to getting it right.

Want to explore if your business could make a great franchise? See you at the talk!

While still in her early twenties, Suzie took her single retail outlet ink cartridge business in Edinburgh and turned it into a network of more than 70 franchised outlets in the UK, Ireland, Southern Europe, The Middle East and The Caribbean. By 30 she was Director of a £30m turnover recruitment franchise network with almost 90 franchisees. Suzie now runs franchise consultancy firm Platinum Wave, using her experience in this area to help prepare businesses for franchising, and to help franchisees make the most of their business.


Helen McKay FCIBS, LendingCrowd

SMEs can often struggle to secure finance via traditional lending methods, despite their potential to make a strong contribution to the Scottish economy.  So how do businesses go about finding the extra money required to take their business to the next level?

Helen will offer advice on the different avenues available for small business funding, explain what criteria your business must meet to show you are a good case for funding, and will talk about the alternative funding market and how it could work for you.

LendingCrowd was launched in 2014 to offer businesses keener loan rates and investors better returns. We do this by providing an easy-to-use online service that brings interested parties together – hence the LendingCrowd.  We believe people looking to invest their money seek more control, convenience and faster, easier access to competitive products to achieve better financial returns.

LendingCrowd has entered into a ground-breaking initiative with the investment arm of Scottish Enterprise, Scottish Investment Bank (SIB), which sees almost £3 million worth of additional investment being made available across our peer-to-peer (P2P) lending platform. It’s aimed at funding the growth of Scotland’s most exciting SMEs.

Come along to find out how we can help your business grow, and together we can bring real benefits to the Scottish economy.


Graham Innes, Creation Social Media

How to use this business social network site to grow your business, or improve your career.

Advice to improve your profile, with an explanation of how to use Linkedin to grow your network of contacts and find new clients or customers.  And for those trying to grow their career, ideas of how Linkedin can help you show your expertise.


Sara Budge, Programme Director

Digital Scotland’s Sara Budge will give the latest news on the roll out of superfast broadband, explain the benefits for homes and business, and give some real life small business success stories to show how this technology can help you improve your business.