SIX STEPS TO IMPROVE YOUR DIGITAL MARKETING AND GET MORE LEADS
Mark Connolly, Marketing Mavens
9.45am to 10.05am
Recent research showed that, shockingly, many organisations are doing digital marketing but they don’t have a strategy.
Digital marketing is always moving. With this constant change comes a constant pressure to “keep up,” but effective digital marketing comes from being prepared and proactive.
Take the essential 6 steps to improve your digital marketing strategy!
IP ESSENTIALS TO SAFEGUARD YOUR BRAINCHILD AND BRAND
Meena Murrin, Marks & Clerk LLP
1.25pm to 1.45pm
Have An Idea? Now What? Hear first-hand patent and trade mark must-dos to help protect and leverage your brand as you prepare to go to market.
Meena Murrin is a registered trade mark attorney, routinely assisting clients with trade mark searching, clearance and registration of UK, CTM and international applications, and opposition and cancellation proceedings.
CRITERIA FOR SUCCESSFUL BRAND DEVELOPMENT
Mia O’Neill, Genoa Black
12.30pm to 12.50pm
Genoa Black works across B2B and B2C sectors, helping clients to maximize their brand ethos and message through consistency at every point, by creating compelling brands that cut through the competition and give their clients a clear and differentiated voice in their sector. Mia will give advice on what a ‘brand’ is, and how to build a successful brand strategy to develop and grow your business.
Mia is Senior Marketing Manager at Genoa Black, with over eight years of working within marketing and communications. She has worked across a range of sectors in the UK and globally for market leading brands such as Tesco, Tennent’s, Loch Fyne Oysters, Magners GB, Meldrum House and OPS Group. Her client experience with Genoa Black includes Brand Dash, Tomatin Whisky Distillery, NetThings, Solar Trade Association Scotland, Solar Kingdom, and Scottish Enterprise.
WHY PR IS AS IMPORTANT AS HR
Peter Samson, PDS Media
1.50pm to 2.10pm
Good PR can enhance your business reputation – projecting your profile with the right headlines and soundbites. Engaging with your target audience is now a vital part of running a business, but to benefit fully, you have to be properly prepared. You need to fine-tune your message, develop the right story to tell, sent out at the right time, and you have to be ready to deal with the response. You also need to tick certain boxes before even embarking on a PR campaign. Peter will give advice on how to make your PR work for you.
Peter Samson worked as an award-winning, top-rate journalist on some of Scotland’s biggest selling newspapers before starting his own PR company in 1999. He has a diverse range of clients from business to lifestyle.
WHY DO YOU NEED SUPERFAST BROADBAND?
Fiona Muir, Digital Scotland
10.10am to 10.30am
Digital Scotland’s Fiona Muir will highlight why superfast broadband is fantastic news for business. She will share some case studies of how it has helped small businesses.